Williamsburg, Brooklyn – Loft Conversion

About This Project

Ralph J Trionfo: Principal

As a true pioneer before Williamsburg was”hip” I was looking for deals there. At the time I was living in a converted loft next door in Greenpoint. I  found a warehouse building on the waterfront. I was able to negotiate a long-term net lease for the entire building and created an attractive artistic loft community with a new sophisticated image. Performed extensive advisory services for our partnership in a long-term net lease and sub-lease program for artist lofts/studios was exciting. It was exciting because we were watching the evolution of the market.


My team converted this former mayonnaise factory into five independent units for live/work tenants on the upper floors and commercial/retail tenants on the ground and cellar (build-to-suit). The property was totally gutted, all the interior walls were sandblasted and all new electrical and plumbing systems were installed, ultimately attracting sophisticated tenants at premium rents. Services provided: • project manager • due-diligence • feasibility studies • demolition • lease negotiations with ownership • market studies • implemented a successful marketing campaign • pre-leased the units • design and build-out studies • solicited bids from various contractors • consultations with municipalities, architects, and legal teams.


Williamsburg loft conversion

pre-conversion and surrounding developments

The building features a large bay door, charming architectural characteristics, superb views of the East River and the NYC skyline with large open floor plates, high ceilings, freight elevator, great natural light, rooftop garden, very close to Manhattan.


Brooklyn, Conversion, Development, Loft, New York City, Office, Rental Building