01 Jul The 2017 Jack Daniels House No. 7 party in Brooklyn
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JACK SHOWING LOTS OF LOVE FOR BROOKLYN
The Jack Daniels House No7 popup party in The Brooklyn Navy Yard featured live performances by Nellie & Wyclef Jean. There were many cool interactive activities and tastings throughout the venue that enhanced the brands exposure. Like most spirit brands, Brooklyn is “ground zero” for relevance within the target audience of hip hipsters. Brands are built in Brooklyn. This event was intended to attract both trade professionals behind the bar and retail counters as well as the consumers.